Facebook Marketplace allows people to buy and sell items with others within their community.
People are frustrated when their items are rejected on Facebook Marketplace
A lot of people post items to sell on Facebook. The posts can't be run on Facebook when it violates one of Facebook's Commerce policies. It leads to significant amount of posts being rejected because people don't really know about Commerce policies — they just think it's a common sense — and they don't know what they can do about it.
Help sellers successfully post their items to sell on Facebook
Our team took on a mission to reduce item rejection rate and help sellers understand why their posts were rejected and what they can do about it. Some challenges we identified earlier from customer feedback, user research and data analytics were:
From driving product decisions to designing in high quality
As a strategic leader for a product team, I led team's operations such as weekly meetings, brainstorming, prioritizing and maintaining tasks, while advocating for a high quality experience. Below are some of the designs that led to decrease in item rejection rate among sellers and helped them to better understand why their posts were rejected.